NEWSTEO TEAM

Our team consists of over 28 members, selected for their expertise, their creativity, their team spirit and their sense of listening. All experts in their content areas, driven by a passion and the desire to offer products that meet your needs. Since 2005, Newsteo is at your service for the deployment of communicating wireless sensor solutions.

MANAGEMENT

Philippe Guènebaud
Philippe GuènebaudPresident

Philippe Guenebaud is president and co-founder of Newsteo. He has a high experience in innovative electronics company creation.

Formerly, he was founder and CEO of XEOLE Technology (2002-2005). XEOLE was acquired by Neotion, where Philippe Guenebaud held the position of Executive Vice President and CTO. Previously he was co-founder and CEO of SCM Microsystems France (1995-2001), where he managed a hundred employees and 30 million euros revenues in France and Southern Europe.

Philippe Guènebaud began his career at IBM, Aerospatiale, Schlumberger Graphics and Schneider Automation. He has more than 32 years of international experience and holds more than 25 patents.

Franck Przysiek
Franck Przysiek Chief executive & CTO

Franck Przysiek is Technical Director and co-founder of Newsteo. He is an electronics expert in telecommunications and security.

Franck has 20 years of experience in managing R&D teams (hardware and software) and High-Tech fields (connected sensors, smart card readers, biometric readers, cryptography, PayTV receivers…). He previously worked for SCM Microsystems as Project Manager. Franck Przysiek was graduated from the Ecole des Mines de Paris (Institut Supérieur d’Informatique et Automatique).

Arielle Cogniat
Arielle CogniatMarketing director

Arielle Cogniat joined Newsteo at the end of 2005. She has more than 17 years of experience in the electronic field, on international marketplaces.

Previously, she was product manager and communication manager at NEOTION, a digital TV set-top boxes manufacturer marketed in Europe, Middle East and Northern Africa. Arielle is graduated from Sciences Po in Lyon and holds a Master in « Sciences of Communication and Information »

Céline K'Divel
Céline K'DivelSales manager

Céline K’Divel joined Newsteo in 2009. She has 22 years of experience in international BtoB sales in industrial companies. Today she leads the Newsteo sales team.

Formerly, she was Sales Manager for France and Southern Europe at DOSMATIC, a US company specialized in metering devices for industrial, animal health and irrigation sectors.

Fabien Sgard
Fabien SgardIT Manager

Fabien manages the Newsteo software service, especially the development of web applications and mobile applications. He has over 20 years of experience in IT consulting and development.

For many years he worked as a freelance in IT departments of transport, fleet management or medical companies. His business expertise perfectly matches Newsteo’s spheres of activity.

Sylvie Lerayer
Sylvie LerayerHead of Operations

Sylvie joined Newsteo in August 2018 to take over operations and to support Newsteo in its growth phase.

Sylvie has 20 years of experience. With her previous employer, Wyplay, she held several positions: Buyer, Procurement and Service Manager, Business Developer. Previously, she worked for companies in the electronics and agribusiness fields. Sylvie has an Executive MBA Entrepreneurship.

SALES TEAM

Sibylle Denis
Sibylle DenisKey account manager France

In charge of Sales in Southern France for Newsteo since the beginning of 2008.

Previously marketing/communication director in operational management consulting. For 9 years, sales engineer and speaker specializing in secure e-payment.

Hakim Souidi
Hakim SouidiCountry manager Benelux

With a master’s degree in international business, Hakim has been working for Newsteo for almost 4 years, mainly as a key account manager.

In 2018, he became Country Manager for the Benelux zone, in order to be closer to our customers

Jacobo Ramirez
Jacobo RamirezCountry manager Spain/ Portugal

In charge of the sales development in the Iberian market (Spain & Portugal).

Jacobo has over 15 years of experience in international environments, for the development of commercial activities in Europe, in Africa and in Latin America.

Lee Hamilton-Cooper
Lee Hamilton-CooperCountry manager United Kingdom/ Ireland

Lee joined Newsteo in 2018.

Over the past 25 years, he has been working in deploying technical solutions and innovations across a wide range of industries in the UK and Ireland.

Vincenzo Casiraghi
Vincenzo CasiraghiCountry manager Italy

Vincenzo Casiraghi joined Newsteo in October 2018 as Sales Manager Italy.

Previously, he spent 2 years as a sales representative in the RFID Identification market at HID Global, for Italy, Spain and Portugal. He previously worked 13 years for Gemalto, the smart cards world leader, in banking and security markets (Online Banking, Government, etc.) and has taken part to the migration to the smart card of the largest Italian banks.

Norbert Weihrauch
Norbert WeihrauchCountry manager Germany

Norbert is working since more than 25 years in IT sales. He is very experienced in international B2B sales, e.g. in branches as Distribution, logistics and transport.

Valérie Devienne
Valérie DevienneCommercial Assistant

After working in different sectors such as trade and service, her position at Newsteo allows her to evolve in an international environment.

She works in collaboration with foreign and French commercial teams, providing them with administrative and commercial support.